USDA Readies Foreign Market Promotion Program, Announces Trade Missions
USDA took a key step Thursday in rolling out its new $1.3 billion international marketing initiative, the Regional Agricultural Promotion Program, and unveiled plans for trade missions next year to Vietnam, India, South Korea, Canada, Colombia and Morocco. USDA posted a final rule for operating RAPP, which will be funded out of the department's Commodity Credit Corporation account. Commodity groups still need to know how much money is available over what time frame and which foreign countries are eligible as targets for the promotion campaigns.
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