Recognizing the increased emphasis consumers are placing on nutrition, the Wheat Foods Council (WFC) launched a social media campaign that educates fitness professionals and trainers about the benefits of incorporating wheat foods into healthy diets. U.S. Wheat Associates and the WFC are both U.S. farmer-led organizations that promote the value and benefits of U.S. wheat. International customers of U.S. wheat are encouraged to look to the WFC for resources and ideas to increase awareness of wheat foods nutrition.