News

Since 2002, Idaho wheat farmers have invested $27,544,420.00 into research and development programs. In fact, Idaho wheat farmers have invested more money into research at the University of Idaho than any other commodity. Why does that matter? Because the results of that research are owned by and accessible to all wheat farmers in the state of Idaho.

The most important key in developing and strengthening markets is maintaining strong relationships built on trust. Idaho’s trade relationship with Japan goes back more than six decades and, hopefully, will continue for decades to come. Which is why, when Idaho was invited to meet with a Japanese trade team in Portland this week, Idaho’s wheat-growing families were represented at the table.

It’s not surprising to hear comments along the lines of, “I know bread isn’t that good for me” or “I shouldn’t have a roll but I don’t have any self-control” or . . .

It is hard to know what to say when someone confides that they are struggling. Even with the best of intentions it’s normal to worry the wrong thing was said. This short video helps explain the differences between helpful responses and not-so-helpful responses for those moments you just don’t know what to say.