Flour millers and bakers in the Philippines have a strong preference for U.S. wheat, and U.S. Wheat Associates (USW) has spent many years building relationships in the important market. Because of USW’s work there, USDA invited USW to participate in “Spotlight on the Philippines,” a webinar held in December that was organized by the Foreign Agricultural Service (FAS) office in Manila. USW Assistant Regional Director Joe Bippert presented during the event. He shared USW’s experiences in the market and some of its plans for the coming year.