U.S. Wheat Associates has launched a new campaign promoting the quality of American wheat and its global distribution, highlighted through a video series. The series features a top U.S. Wheat customer from Mexico City, who emphasizes the reliability of the U.S. transportation system in delivering the quality of wheat he chooses. The project captures the journey of hard red winter wheat being shipped to markets in South America, Nigeria, and Africa, showcasing its global reach. It also spotlights farmers, their wheat-growing process, and how they depend on efficient transportation to move their product.