IDAHO WHEAT COMMISSION

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Soft White Wheat Gaining Popularity in Mexico

Soft white wheat from the Pacific Northwest is gaining popularity in Mexico, with 2.9 million bushels purchased by the end of December, surpassing the five-year average for the country. Mexico, traditionally favoring red wheat varieties, has seen increased demand due to lower soft white wheat prices and efforts by U.S. Wheat Associates to promote the variety. Soft white wheat is used in Mexico's cookie, cracker, and baked goods industries. The 2024-2025 marketing year could mark a turning point in Mexico's relationship with U.S. white wheat, potentially becoming a significant growth area for PNW wheat growers. However, the impact of impending U.S. tariffs on Mexico and other countries remains uncertain.